Wednesday, 14 September 2016

Address syndication is must for the online businesses

Your website promotion should start from address syndication. There are several websites who allow you to list your business on their portals. Some of them are paid, but you can ignore them if they are charging high amount. Use free listing website.

If you search on google for any training institute, mostly you will see the classified or business listing website. These are the sites where you should list your business.

The benefit of getting listed on these sites are driving traffic to your site . In the search engine point of view, your company will consider as the genuine company. Google trust only authentic data, so your business listing will give them sufficient data to rank your website in the authentic sites.

Google business listing will make your company searchable in the map listing and local listing. The study shows that 60% local searches are done on the map and local listing.

Your business will experience high visibility through local searches.


Sunday, 23 November 2014

Do spelling and grammar matter when evaluating content and site quality?

Google use over 200 signals to assess the quality of the page and give it a ranking. But when you take a look at the rankings of pages, reputable pages have indeed been observed to have better spelling and grammar as compared to the pages with low rankings. So spelling and grammar can be potential page quality signals. The parameters could include a evaluating pages on the basis of reading levels. But even the best language identification tool in the world might fail to pick some pages with excellent reading levels as the page might be written in a different language.

To find out more, watch the video.


Saturday, 22 November 2014

Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors

Bing still recommends using responsive design for mobile, but they outline some ranking factors around mobile SEO.


Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results.

As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand different forms of mobile content.

Now, Bing is explaining how they determine which mobile sites are relevant for specific queries on top of all of their other relevancy factors. The specific mobile factors Bing shared. Those factors include:
  • Identify and classify mobile and device-friendly web pages and websites
  • Analyze web documents from a mobile point-of-view by looking at:
    • Content compatibility
    • Content readability
    • Mobile functionality (to weed out “junk”, that is pages that are 404 on mobile or Flash only etc.)
  • Return more mobile-friendly URLs to the mobile SERP
  • Ranking the results pages based on all of the above
Bing once again strongly recommends Webmasters take the responsive design approach, this way Bing only has one URL, one piece of content, to try to manage. But Bing is actively improving how they handle other forms of mobile content, such as adaptive design, m-dot content and other forms.

You can learn more about the challenges for Bing’s crawlers and algorithms around mobile on their blog post.



Article Source : http://searchengineland.com/bing-mobile-ranking-techniques-relevancy-factors-209418

SearchCap: Search Market Share Report, Google Keyword Planner Adds Conversion Estimates & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


From Search Engine Land:

  • Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings. ComScore estimates Google’s US market share at an even 67 percent for October, down from 67.3 percent in September. Yahoo was up the same 0.3 […]
  • The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare.
  • In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. YouTube Double Decker Bus: Source: Google+ Jon Stewart At Reddit: Source: Google+ Matt Cutts Playing Werewolf: […]
  • Previously only available in the U.S., Bing Maps is now helping travelers around the world avoid traffic jams with its Clearflow technology. According to Bing, Clearflow can predict traffic on roads that do not include live traffic data. Traffic issues across the globe will now be marked with red lines as displayed in the image […]
  • Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand different forms of mobile content. Now, Bing […]
  • WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor location technology. Beyond this, WiFi is expensive and requires significant IT involvement. Beacons […]
  • Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated conversion, conversion value, ROAS and Average CPA for mobile […]


Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:


Search News From Around The Web:

Search Marketing
Searching
SEM / Paid Search
SEO




Article Source :http://searchengineland.com/searchcap-search-market-share-report-bing-maps-update-google-keyword-planner-adds-conversion-estimates-209467

How much does a domain's age affect its ranking?

To make the answer to this question short, the domain’s age definitely does not affect its ranking. Google did use the pattern of using the historical data in the ranking so that they could get an idea about how many years a site registered for. Google files for a lot of patents and it does not necessarily mean that they are used as ranking parameters. What really makes a big difference is the quality of the site and the kind of links that point to your site rather than the domains’ age.

For more information, watch the video.


Google Down Slightly, Bing-Yahoo Up In October comScore Search Report

ComScore estimates Google's US market share at an even 67 percent for October, down from 67.3 percent in September.

comscore-october2014

Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings.

ComScore estimates Google’s US market share at an even 67 percent for October, down from 67.3 percent in September. Yahoo was up the same 0.3 percentage points, from 10 percent to 10.3 percent. Bing saw a smaller gain, from 19.4 percent to 19.5 percent.

These are desktop searches only, so they don’t reflect Google’s strength in mobile search.




Article Source : http://searchengineland.com/google-slightly-bing-yahoo-october-comscore-search-report-209459

How to Structure a Perfect SEO Optimized Page

With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?

In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.

Click on the image below to see a larger view:

How to Structure a Perfect SEO Optimized Page


Conclusion


The biggest mistake I see companies make is mess up their URL structure. If you are strapped for time, focus on fixing that first. It’s one of the hardest things to fix, but it will pay off in the long run.

The rest can be fixed over time, and it isn’t as complicated. For example, improving load time can be done with the help of Google PageSpeed.


So, how else can you ensure your pages are optimized for search engines?




Article Source :http://www.quicksprout.com/2014/11/21/how-to-structure-a-perfect-seo-optimized-page/